Does Facebook think you are liberal or conservative?
Aug 25, 2016 13:43:48 GMT -5
Post by schwartzie on Aug 25, 2016 13:43:48 GMT -5
No doubt gathering info for Big Brother. I make sure I don't "like" products, don't check in from places I'm at, and don't give out any personal info.
Does Facebook think you are liberal or conservative? Here are the 98 things the site believes it knows about you
Users in the US are being categorised based on their political views
Facebook gleans the information from page likes and profile activity
The platform has just revamped its 98-point Ad Preferences for users
It claims the personal data is only used to target relevant ads of interest
By RYAN O'HARE FOR MAILONLINE
PUBLISHED: 08:17 EST, 24 August 2016 | UPDATED: 10:16 EST, 24 August 2016
Facebook may know your political leanings, labelling you as liberal, conservative or moderate, just based on your profile.
In the US, the social media giant has been working out people’s politics based on the pages they like and their activity on the site.
But it isn't just your politics. For users worldwide, the site has revealed it uses 98 pieces of information it believes it knows about users.
According to the New York Times, users can see how the social media behemoth has categorised them by digging into their settings.
Facebook may know your political leanings based on your profile activity. In the US, the social media giant has been categorising people as conservative, moderate or liberal. The site has claimed its user data is only used to target ads of interest
HOW TO VIEW YOUR POLITICAL CATEGORY
Facebook users in the US can see how they have been categorised by digging into the advertising preferences in their profile settings.
Go to facebook.com/ads/preferences and select the ‘Lifestyle and Culture’ tab under ‘Interests’.
Users should be able to see a box labelled ‘US Politics’, which may be hidden under ‘See more’ option.
A person’s political categorisation can be seen in brackets next to this option.
Among the personal data used are benign pieces of profile information - such as age, gender and location - to more complex traits, such as if someone has donated to charity to the restaurants they have eaten at and even where they have been on holiday.
But reports indicate this stretches to politics too.
Depending on whether someone has liked a particular politician’s campaign page, such as Donald Trump, the platform builds up a profile.
For instance, users who like Donald Trump will be classed as conservative.
But the New York Times explains that even if users don’t like the politicians directly, they can be lumped into the same political category based on their other likes which other conservatives like, such as the National Rifle Association.
According to the Times, the information is used to better target advertising. When incorporating political information, it means campaigners can actively target demographics beyond their core support, such as conservatives targeting moderate.
But this could also potentially see campaigners targeting core supporters with more hard line messages and softening their stance slightly for moderates.
Full story, including a list of THE 98 DATA POINTS FACEBOOK USES TO TARGET ITS MEMBERS WITH ADS
at link.
Does Facebook think you are liberal or conservative? Here are the 98 things the site believes it knows about you
Users in the US are being categorised based on their political views
Facebook gleans the information from page likes and profile activity
The platform has just revamped its 98-point Ad Preferences for users
It claims the personal data is only used to target relevant ads of interest
By RYAN O'HARE FOR MAILONLINE
PUBLISHED: 08:17 EST, 24 August 2016 | UPDATED: 10:16 EST, 24 August 2016
Facebook may know your political leanings, labelling you as liberal, conservative or moderate, just based on your profile.
In the US, the social media giant has been working out people’s politics based on the pages they like and their activity on the site.
But it isn't just your politics. For users worldwide, the site has revealed it uses 98 pieces of information it believes it knows about users.
According to the New York Times, users can see how the social media behemoth has categorised them by digging into their settings.
Facebook may know your political leanings based on your profile activity. In the US, the social media giant has been categorising people as conservative, moderate or liberal. The site has claimed its user data is only used to target ads of interest
HOW TO VIEW YOUR POLITICAL CATEGORY
Facebook users in the US can see how they have been categorised by digging into the advertising preferences in their profile settings.
Go to facebook.com/ads/preferences and select the ‘Lifestyle and Culture’ tab under ‘Interests’.
Users should be able to see a box labelled ‘US Politics’, which may be hidden under ‘See more’ option.
A person’s political categorisation can be seen in brackets next to this option.
Among the personal data used are benign pieces of profile information - such as age, gender and location - to more complex traits, such as if someone has donated to charity to the restaurants they have eaten at and even where they have been on holiday.
But reports indicate this stretches to politics too.
Depending on whether someone has liked a particular politician’s campaign page, such as Donald Trump, the platform builds up a profile.
For instance, users who like Donald Trump will be classed as conservative.
But the New York Times explains that even if users don’t like the politicians directly, they can be lumped into the same political category based on their other likes which other conservatives like, such as the National Rifle Association.
According to the Times, the information is used to better target advertising. When incorporating political information, it means campaigners can actively target demographics beyond their core support, such as conservatives targeting moderate.
But this could also potentially see campaigners targeting core supporters with more hard line messages and softening their stance slightly for moderates.
Full story, including a list of THE 98 DATA POINTS FACEBOOK USES TO TARGET ITS MEMBERS WITH ADS
at link.