NBC Draws Lowest Olympics Viewership In 33 Years
Jul 26, 2021 15:28:25 GMT -5
Post by schwartzie on Jul 26, 2021 15:28:25 GMT -5
Go woke, go broke! That Olympics is NOT the place for politics, but for national pride. These people are a disgrace to our country!
NBC Draws Lowest Olympics Viewership In 33 Years Amid Displays Of Political Activism
Ian Cheong
July 25, 2021
This year’s Olympics are nowhere as popular as previous incarnations of the event. Following a year-long delay and a severe restriction on live audience numbers, the Tokyo Olympics drew a meager 16.7 million viewers for NBC on Friday, the smallest audience for the network broadcast in the past 33 years — a ratings disaster from the network.
According to NBC parent company NBCUniversal on Saturday, the viewership of the Tokyo Olympics dropped by 37% from the Rio de Janeiro opening ceremony in 2016, when 26.5 million people watched the show. The numbers are also down by 59% from 2012, when 40.7 million viewers tuned in to watch the London opening ceremony. According to NBCUniversal, the Tokyo ratings factored in both the live broadcast and a primetime re-airing of the show.
The numbers were calculated across all platforms, including NBCOlympics.com and the NBC Sports app, which saw disappointing ratings in spite of the network’s strong push for its digital platforms over the past two years.
The dip in the numbers may reflect the public’s fatigue of virtue signaling athletes who have, in recent days, taken a knee to the U.S. national anthem, and worn jerseys that read “Black Lives Matter.” At the Olympics, Team USA soccer players Megan Rapinoe and Alex Morgan, and others, were among the first to use the Olympic platform for a display of activism, according to Today. They were joined by the Swedish women’s team.
Ahead of the event, world soccer governing body FIFA informed referees to “apply common sense” and allow players to wear t-shirts and apparel with woke political messages that were previously prohibited in the professional tournament.
Reuters, which reported the news, described it as a “steep drop” – the lowest the event has seen since the 1988 Seoul Olympics. Even the NCAA Basketball Championship on CBS drew more viewers than the Olympics.
Continued at link
NBC Draws Lowest Olympics Viewership In 33 Years Amid Displays Of Political Activism
Ian Cheong
July 25, 2021
This year’s Olympics are nowhere as popular as previous incarnations of the event. Following a year-long delay and a severe restriction on live audience numbers, the Tokyo Olympics drew a meager 16.7 million viewers for NBC on Friday, the smallest audience for the network broadcast in the past 33 years — a ratings disaster from the network.
According to NBC parent company NBCUniversal on Saturday, the viewership of the Tokyo Olympics dropped by 37% from the Rio de Janeiro opening ceremony in 2016, when 26.5 million people watched the show. The numbers are also down by 59% from 2012, when 40.7 million viewers tuned in to watch the London opening ceremony. According to NBCUniversal, the Tokyo ratings factored in both the live broadcast and a primetime re-airing of the show.
The numbers were calculated across all platforms, including NBCOlympics.com and the NBC Sports app, which saw disappointing ratings in spite of the network’s strong push for its digital platforms over the past two years.
The dip in the numbers may reflect the public’s fatigue of virtue signaling athletes who have, in recent days, taken a knee to the U.S. national anthem, and worn jerseys that read “Black Lives Matter.” At the Olympics, Team USA soccer players Megan Rapinoe and Alex Morgan, and others, were among the first to use the Olympic platform for a display of activism, according to Today. They were joined by the Swedish women’s team.
Ahead of the event, world soccer governing body FIFA informed referees to “apply common sense” and allow players to wear t-shirts and apparel with woke political messages that were previously prohibited in the professional tournament.
Reuters, which reported the news, described it as a “steep drop” – the lowest the event has seen since the 1988 Seoul Olympics. Even the NCAA Basketball Championship on CBS drew more viewers than the Olympics.
Continued at link