Democrats Borrow Castro Slogan for Their Outreach to Latino Voters
BY CHRIS QUEEN MAY 14, 2022 4:10 PM ET
It’s no secret that the Democrats are in trouble with Latino voters in the run-up to the midterm elections. Polling from last month showed that the president’s approval ratings are at their lowest among Hispanic voters. The Democrats’ border crisis, their leftward shift on cultural issues, and the economy have all prompted Latino voters to break toward the GOP.
The Democrats are aware of their issues with Latinos, and they’ve launched a new strategy to reach them. There’s one problem: the slogan.
This new initiative to reach out to Spanish-speaking voters uses the slogan “Adelante,” which means “onward” or “forward.” Now, a Spanish word shouldn’t be an issue in and of itself, but when that word carries an association with Fidel Castro and Cuba’s communists, it becomes loaded with baggage.