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Post by Midnight on Apr 9, 2023 3:05:21 GMT -5
Merchandiser Claims No One is Buying Anheuser-Busch Products (VIDEO)
By Mike LaChance Apr. 8, 2023 10:15 pm In a video that is going viral on Twitter, a merchandiser and Anheuser-Busch affiliate claims that no one is buying the products and his business is suffering as a result. In the video he says he has never seen so little sales as in the last few days. He laments the fact that when people don’t buy the beer, he doesn’t make money and can’t feed his family. It’s sad that this man is going through this, but it’s the fault of Anheuser-Busch for featuring trans performer Dylan Mulvaney. Watch below: The people at Bud Light know they made a huge mistake. They have gone silent on social media. The New York Post reports: Bud Light goes silent on social media after Dylan Mulvaney partnership Bud Light has remained silent on social media following the announcement from transgender social media influencer Dylan Mulvaney regarding a partnership sparked conservative outrage and calls for boycotts. Bud Light has not posted on Instagram to its 377,000 followers since March 30 and the brand’s 311,000 Twitter followers have not seen any posts since April 1. Additionally, the beer brand has not posted to its over 7.5 million Facebook followers since March 30. Anheuser-Busch did not immediately respond to a request for comment as to why the social media channels have gone dark but the slowdown in posts comes at the same time the company has found itself facing criticism for partnering with Mulvaney as a brand ambassador. The trans activist revealed on April 1 that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of “girlhood” that Mulvaney recently reached. Mulvaney, a biological male, has been openly tracking and celebrating the first full year of identifying as a woman. Anheuser-Busch is going to regret this decision. Why would they do this to their own brand? No one ever accused liberals of being smart! link
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Post by Midnight on Apr 11, 2023 3:31:17 GMT -5
Anheuser-Busch Stock Already Dropping Amid Dylan Mulvaney Controversy
By Mike LaChance Apr. 10, 2023 10:15 pm The backlash to Anheuser-Busch over a Bud Light promo featuring trans activist Dylan Mulvaney has been swift. Consumers are vowing not to buy their products, merchandisers are panicked over sales, and now the company’s stock is falling. Could this be the worst marketing decision since New Coke? Newsweek reports: Support Gateway Pundit by using promo code TGP at MyPillow.com -- and get up to 80% off! Anheuser-Busch Stock Drops Amid Bud Light Dylan Mulvaney Controversy Stock for Anheuser-Busch InBev took a slight dip on Monday in the wake of continuing backlash over news that one of the brewing company’s brands has a partnership with transgender influencer and activist Dylan Mulvaney. Mulvaney—who uses she/they pronouns—posted on Instagram last week that Bud Light had sent her commemorative cans of beer that featured an image of her face to mark the one-year anniversary of her gender transition. Following her announcement, right-wing musician Kid Rock posted a video on social media of himself shooting Bud Light cans for target practice, and country star Travis Tritt announced he would no longer sell Budweiser at his concerts. TheStreet, a financial news website, reported that stock for Anheuser-Busch InBev was lower by 3 percent on Monday. However, the outlet also reported that the drop comes following “a 10-day win streak, which vaulted Anheuser-Busch stock to 52-week highs.” TheStreet further noted that even with the controversy regarding Mulvaney, Anheuser-Busch continues to come out ahead of competitors like Molson Coors and Boston Beer on the stock market. At the time of publication, Anheuser-Busch shares were sitting at $64.99 on the New York Stock Exchange (NYSE). Conservatives are not letting this go. Take a look at this: Anheuser-Busch is going to regret this decision. link
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Post by maybetoday on Apr 11, 2023 22:50:18 GMT -5
I can't get over how appropriate the name "Chasten" is for this...person! Buttigieg's 'Husband' Posts Snarky Remark About Bud Light Boycott, But It Totally Blows Up in His Face
By Johnathan Jones April 11, 2023 at 2:49pm Chasten Buttigieg, the partner of Transportation Secretary Pete Buttigieg, was obliterated on Twitter this week after he tried to dunk on conservatives who are done with Bud Light after the company partnered with a transgender activist. Bud Light poured out years of rapport with rational, hard-working and blue-collar Americans earlier this month when it printed the face of a man named Dylan Mulvaney on cans of its beer. The company did so to help Mulvaney celebrate a full rotation around the sun in all of his “womanhood.” The move was a slap in the face to all people who wish to not have the fabric of the country ripped apart and to actual women — many of whom are, or were, Bud Light drinkers. Everything touched by the virus that is “wokeness” crumples into dust, which is what we’re seeing happen with Anheuser-Busch’s flagship low-calorie beer. Sales are reportedly down as people realize another iconic American brand now supports the undoing of everything they love. Chasten got involved over the weekend and decided he would comment on the matter. “If you’re upset about a beer company supporting civil rights, you might want to start bottling your tears,” he wrote on Twitter. “LGBTQ people drink water, too. Gonna boycott that next?” Apparently, the civil rights battle of our time involves bad corporate marketing and a man wearing lipstick. In any event, Twitter had a field day with Chasten’s snarky but ultimately awful take on the controversy: (More at link below.) Of course, Buttigieg did not mention that conservatives are not demanding Bud Light be canceled. Americans with traditional values are not phoning TV stations and making threats over the company’s ads. Not one rational person has demanded Bud Light be removed from store shelves — which can’t be said for products that have recently offended the left. Land O Lakes butter no longer represents Native Americans, nor does the NFL franchise in Washington. We can’t forget black Americans are also no longer represented on brands of pancake mix and rice, which accomplished nothing other than to elevate the white guy on the Quaker Oats boxes in furtherance of diversity. Americans who are upset with Bud Light have simply chosen to not buy a product sold by a company with values that are not aligned with their own. Not one person’s civil rights have been violated, and Chasten’s total failure to understand the issue is confounding. It’s almost as if he’s been drinking water from near the site of one of Pete’s recent train derailments. link
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Post by Midnight on Apr 12, 2023 4:12:46 GMT -5
Bud Light Boycott Grows Legs And Becomes Major Problem After Distributors Take Action
by Jeff Miller April 11, 2023 OPINION: This article contains commentary which may reflect the author’s opinion According to reports, Anheuser-Busch distributors have been “spooked” by the backlash after Bud Light’s endorsement of transgender celebrity Dylan Mulvaney. This may be the first case of the “get woke, go broke” phenomenon actually being true. He announced last week that the company planned to produce a special label with his face on it to celebrate his endorsement deal with Bud Light. Mulvaney, who now describes himself as a woman, said at the time he was a gay man who claimed to be a woman. He says in the Bud Light ad he posted to Instagram that Bud Light sent him the best gift ever during his 365th day as a woman: a can with his face on it. Bud Light is just one of several companies that have paid Mulvaney handsomely for pretending to be female for clout as part of his “transition.” Mulvaney has taken to prancing around and performing an extravagant depiction of a woman as part of his “transition.” While many similar boycotts do not seem to have a lasting impact, the backlash against Bud Light may actually stick. A number of distributors have dropped Anheuser-Busch products, including Bud Light, Stella Artois, Shock Top, Kona Brewing Co., Michelob Ultra, and Busch Beer. The backlash taking place in conservative areas across America is panicking distributors, according to an industry insider from Beer Business Daily. “We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” according to the insider. “Instead of backing off, Anheuser-Busch doubled down on the Dylan Mulvaney deal, asserting that their “commemorative can” for the transgender activist was intended to “celebrate a personal milestone,” a reference to Mulvaney’s 365th day of pretending to be a woman,” Summit News reported. The backlash accelerated after a video emerged showing Bud Light Vice President Alissa Heinerscheid denigrating the brand’s usual target market. “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said, adding, “Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.” How’s that working out for you? Stock for Anheuser-Busch InBev was lower by 3 percent on Monday, although it remains to be seen whether the controversy will actually cause long term brand damage. Pro-Trump rocker Kid Rock went viral with an awesome video of him shooting a machine gun at Bud Light cans. The New York Post reported, “Kid Rock is going viral for shooting up cases of Bud Light in a dramatic protest against the beer giant Anheuser-Busch after it teamed up with transgender influencer Dylan Mulvaney.” “Grandpa’s feeling a little frisky today,” the 52-year-old “American Bad Ass” singer said after stroking his chin and chuckling in a video posted late Monday, after calls to boycott all Bud beers. “Let me say something to all of you and be as clear and concise as possible,” he said — picking up a semi-automatic rifle and shooting up several cases of the American beer on a table. “F–k Bud Light, and f–k Anheuser-Busch,” the rocker snapped while flipping the bird at the camera, before ending his 35-second clip by telling viewers to “have a terrific day.” Less than a week ago, a trans person who was planning mass shootings was arrested. It makes Anheuser-Busch’s investment even more troubling as if they are backing this sort of behavior and the subsequent criminal, murderous actions. “A transgender individual with a communist manifesto has been arrested in Colorado by police for allegedly preparing mass shootings at schools and churches there in the area in accordance with his manifesto,” Republic Brief reported. The arrest was made public on Thursday afternoon, but it took place just days after a transgender terrorist massacred six people, including three children, at a Nashville private Christian school. A biological male who goes by a different female name and uses pronouns such as “she” and “her” has been identified. However, The Daily Wire does not mention his name(s) due to company policy regarding not giving notoriety to mass killers or to those who aspire to commit such atrocities. For non-woke, scientific and biological accuracy of this article and the incident, the suspect will be referred to by the gender he was born with. In addition to the criminal attempt to commit murder in the first degree (two counts), the 19-year-old was accused of criminal mischief, menacing, and interfering with the staff, faculty, or students of educational establishments. It was reported by KRDO that the suspect had targeted Timberview Middle School, Prairie Hills Elementary School, Pine Creek High School, and that he also targeted churches as well. It was reported to 911 by a family member that the suspect had threatened to shoot up schools and had a severe anger problem. In a statement to local media, a spokesperson for the 18th Judicial District Attorney’s Office told them that the suspect was in the process of transitioning. The Daily Wire reported: Police said the home had “trash piled up all around the house to where it made it hard to walk inside” and that there were “numerous containers filled with half-eaten food with mold growing inside and numerous alcoholic beverage containers laying around the house.”
The suspect allegedly punched holes in the wall inside the house and ripped a door off the hinges.
The suspect allegedly “visibly shook” his head “indicating yes” when asked by law enforcement if he was going to shoot up a school. The suspect said that he had been planning the attacks for over a month and had started planning and writing a manifesto.
Among the evidence found inside the house were a copy of the suspect’s manifesto, a copy of the Communist Manifesto by Karl Marx and Friedrich Engels, as well as a notebook filled with suicidal thoughts. According to reports, the suspect had researched how to print firearms using 3D printers, made numerous lists of people to target, gathered information on how to make bombs, and expressed his opinion on the most notable mass shooters, serial killers, and politicians. link
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Post by Berean on Apr 12, 2023 23:47:01 GMT -5
John Rich Dooms Bud Light With Sales Update: “Bud Light went from our #1 selling beer to flatlining in sales, case closed”
David Hawkins April 12, 2023 - 5:36 pm Anheuser-Busch saw its total valuation drop more than $5 billion since the company announced its branding partnership with transgender social media influencer Dylan Mulvaney. Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday. Anheuser-Busch stock fell more than 1.5% just on Wednesday. The backlash to the campaign was swift and fierce. Kid Rock went viral for shooting up cases of Bud Light, other stars soon followed. Evidence poured in from around the country of sales tanking for Bud Light with many insiders fearing that the boycott has legs. Enter John Rich who gave a Bud Light sales update: “Instead of tossing #Budlight out of my bar, Redneck Riviera Nashville, when the story broke, I gave it a week to let my customers decide. “Well, they spoke. “Bud Light went from our #1 selling beer to flatlining in sales. “My current inventory of Bud will be skunk before it’s depleted. Case closed.” Trans activist Dylan Mulvaney hit back at critics of her his Bud Light campaign during an appearance on Rosie O’Donnell’s podcast. Mulvaney said: “The reason that I think I am so. I’m an easy target is because I’m so new to this. I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me. But what is their goal? “These people, they don’t understand me and anything that I do or say then somehow gets taken out of context and is used against me and it’s so sad because everything I try to put out is positive. “It’s trying to connect with others that maybe don’t understand me. It’s to make people laugh or to make a kid feel seen,” she he said. Kid Rock started off the boycott with a viral post that has been viewed 49 million times, saying: “Grandpa is feeling a little frisky today. Let me say something to you all as clear and concise as possible,” before turning his back to the camera and firing off a few rounds at some Bud Light beer cases. link
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Post by ExquisiteGerbil on Apr 15, 2023 3:27:24 GMT -5
Talk is cheap! He hasn't done anything, nor has he put forth any plans! Anheuser-Busch CEO Breaks Silence, Says He Is “Listening And Learning From Our Customers”
David Hawkins April 14, 2023 - 4:51 pm Anheuser-Busch CEO Brendan Whitworth broke his silence on the backlash against a Bud Light marketing campaign with transgender influencer Dylan Mulvaney that threatens to tank the brand. Whitworth said: “As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer with brew. “We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. “We have hundreds of thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans, and hard-working Americans everywhere. “We never intended to be part of the discussion that divides people. We are in the business of bringing people together over beer. “My time serving this country taught me the importance of accountability and values upon which America was founded: freedom hard work, and respect for one another. “As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage. “I care deeply about this country, this company, our brands and our partners. “I spend much of my time traveling across America, listening to and learning from our customers, distributors and others. “Moving forward, I will continue to work tirelessly to bring great beers to consumers across the nation.” Bud Light’s vice president of marketing Alissa Heinerscheid and: “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.” “To evolve and elevate this incredibly iconic brand” we need “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men. “Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.” “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,” she said. Kid Rock started off the boycott with a viral post that has been viewed over 50 million times. He said: “Grandpa is feeling a little frisky today. Let me say something to you all as clear and concise as possible,” before turning his back to the camera and firing off a few rounds at some Bud Light beer cases. link
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Post by J.J.Gibbs on Apr 16, 2023 19:11:02 GMT -5
“Is the Horse Trans Now?” -Budweiser’s Attempt to Win Back Public Goes Horribly Wrong as Social Media Obliterates New Clydesdale Horse Ad in EPIC Fashion (VIDEO)
By Cullen Linebarger Apr. 15, 2023 8:30 pm Credit: Budweiser Twitter Anheuser-Busch has been devastated financially due to the company’s partnership with transgender influencer Dylan Mulvaney. The company has lost over $7 billion in market value since they decided to shove Mulvaney in America’s face. Merchandisers have also revealed no one is buying Anheuser-Busch products. Desperate to win back former customers, Budweiser decided to bring back the beloved Clydesdales in a new ad on Friday. The ad opens with a Clydesdale galloping across a field of grain and then a town street. The horse next passes a fire department, a flag raising ceremony, and a beach. The commercial concludes with the Clydesdale standing on its hind legs on top of a hill. Couples and friends are seen throughout the ad along with national monuments such as the Lincoln Memorial. WATCH: Ad transcript: Let me tell you a story about a beer rooted in the heart of America, found in a community where a handshake is a sure contract, brewed for those who found opportunity and challenge and hope in tomorrow, raised by generations willing to sit, share, risk, remember. This is a story bigger than beer. This is the story of the American spirit. If Budweiser thought former customers would forgive and forget, they were sorely mistaken. The former fans instead had an absolute field day over the commercial. See the tweets at the link
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Post by Berean on Apr 18, 2023 1:25:39 GMT -5
Country Star Riley Green Removes Bud Light from Lyrics Of Hit Song During Concert, Crowd Goes Wild
David Hawkins April 17, 2023 - 4:21 pm Country music star Riley Green told Bud Light to go pound sand in an unusual way joining Kid Rock, Travis Tritt, John Rich, and Brantley Gilbert among others. Green was performing at Nashville’s Nissan Stadium Friday night when he removed Bud Light from the lyrics of one of his songs. The crowd went crazy at the snub. Green’s song ‘I Wish Grandpas Didn’t Die’ features a shout out to Bud Light with the line, “And coolers never run out of cold Bud Light.” But when he performed the song in Nashville Friday, Green removed Bud Light and substituted Coors Light to the delight of the crowd. (See The Video Below) Country music star Brantley Gilbert reached his limit with the brand and smashed a can of Bud Light on the stage during a recent show in Alabama after a fan threw a Bud Light can onto the stage. He took a look at the beer before smashing it while yelling “F*ck that.” When another fan threw a different beer brand on stage, Gilbert tossed that beer to his drummer saying, “You ain’t got a hair on your ass if you don’t shotgun that son of a b*tch.” Budweiser put out a new patriotic ad and had the CEO make a statement to stop the growing backlash from the Mulvaney marketing campaign. Anheuser-Busch CEO Brendan Whitworth said in a statement: “As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer with brew. “We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. “We have hundreds of thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans, and hard-working Americans everywhere. “We never intended to be part of the discussion that divides people. We are in the business of bringing people together over beer. “My time serving this country taught me the importance of accountability and values upon which America was founded: freedom hard work, and respect for one another. “As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage. “I care deeply about this country, this company, our brands and our partners. “I spend much of my time traveling across America, listening to and learning from our customers, distributors and others. “Moving forward, I will continue to work tirelessly to bring great beers to consumers across the nation.” link
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Post by Midnight on Apr 18, 2023 3:32:07 GMT -5
John Rich Deals Knockout Blow To Bud Light: “A little late for that, I don’t know how they ever fix it or even if it is fixable, this one sticks”
David Hawkins April 17, 2023 - 4:36 pm Country Music star John Rich is not impressed with what Anheuser-Busch has done in response to the backlash against Bud Light’s Dylan Mulvaney marketing campaign. Rich said: “Well, it looks like they’ve come out with this pro-America, patriotic old school Budweiser looking ad with the Clydesdales and the red, white and blue and all that. Well, a little late for that. You know, the American public. “We’re never left alone anymore. We literally can’t go anywhere without something divisive or political being thrown into our face. And I think when they went after the beer can, you know, something that people have loved for decades. You know, Bud Light, Coors Light, that’s kind of like Ford and Chevy. “You’ve got people that have had brand loyalty to Bud Light forever, you know, since they’ve been drinking beer. That’s what they drink. “And they feel betrayed by it and they just can’t believe that now when they’re sitting down to relax and have a beer, at the end of the day, now it’s in their face again. “And I think they’ve just had enough of it. “It’s perfectly within their rights to market their product however they want to. “I wasn’t upset that they did it, but I thought, ‘Wow, I don’t think that’s going to turn out like they thought.’ “And of course, now you look up and I think Bud, like this morning is approaching $7 billion in revenue lost already. “I mean, it’s pretty incredible. “I said the other day to a buddy of mine, can you imagine “Tell me if you think this will ever happen again. “A bunch of guys sitting at a NASCAR race and the waitress comes up and says, ‘Hey, guys, can I get you something?’ ‘Yeah, we’ll take a round of Bud Lights,’ you think that will ever happen again? “It won’t. It will not happen. “I mean, I think this one sticks. “I think people have just had enough of it. “It’s like a bullhorn in your face all the time with all of these subjects and all of these divisive, divisive topics that have now bled into what is supposed to be our laid back time, our easy going time. “The customers aren’t going to order it. “I’m not going to stock it. We’ve only got limited area. “I’ve got a limited bar. “It’s like I got to put I’ve got to put beer and whiskey and vodkas up here that people want to purchase and they want to support. “And brother, I can tell you right now it is a vicious attitude toward Bud Light. “They just said, ‘You know what? Enough.’ “And I think people feel like their voices these days aren’t heard very well. “We’ve learned about the censorship on social media. We all know that’s real. “And people get squelched out all the time. So they think, well, they’re never going to listen to me, but maybe they’ll listen to my dollars not coming in. “I’ll just stop spending my dollars on it. And boy, howdy, they’ve heard that message. “I don’t know how they ever fix it or even if it is fixable,” he said. link
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Post by ExquisiteGerbil on Apr 19, 2023 3:38:50 GMT -5
DeSantis Releases Bud Light Parody Commercial Featuring ‘Men Who Hacked the System’
David Hawkins April 18, 2023 - 10:36 am Florida Gov. Ron DeSantis released a parody of the old Bud Light “Real Men of Genius” commercials that takes swipes at the beermaker and transgender athletes like Lia Thomas. Instead of Bud Light, the parody ad introduces Freedom Heavy beer and features the “real men of women’s sports.” “Today, we recognize the men who hacked the system,” the voiceover says. “Once mediocre in the men’s division, now cream of the crop in the women’s. “You couldn’t cut it with the boys, so you pushed women off the podium. “Because without you, sports would be fair. “Without you, women’s sports would be for well, women.” WATCH: During a Friday appearance at Liberty University, DeSantis said: “It is wrong to have a swimmer compete for three years on the men’s swim team, switch to the women’s team, and then win the women’s national championship. “That is a fraud. That is wrong.” During an interview Monday evening with political commentator Benny Johnson, DeSantis trashed Bud Light over the company’s self-destructive campaign featuring transgender Dylan Mulvaney. “Why would you want to drink Bud Light?” the governor said. “I mean like honestly, that’s like them rubbing our faces in it, and it’s like these companies that do this, if they never have any response, they are just gonna keep doing it. “So, if you as a consumer are like ‘ yeah, they’re doing that, but I’m just gonna keep drinking it anyways,’ well, then they’re gonna keep doing it. “So I think we have power as consumers to make our voice heard, and not on every company because sometimes conservative consumers aren’t going to make a dent in some companies. “This one is one if you don’t have conservative beer drinkers, you’re gonna feel that and so you know.” link
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Post by Honoria on Apr 21, 2023 2:50:37 GMT -5
Face of Bud Light Ad Campaign Under Fire for Blasphemous Comments: 'God Does Not Make Mistakes'
By C. Douglas Golden April 20, 2023 at 4:06am Dylan Mulvaney is right — God doesn’t make mistakes. But he and Anheuser-Busch, on the other hand, certainly did. Mulvaney is the popular TikTokker whose “365 Days of Girlhood” videos about transgender “transitioning” catapulted him to stardom. Toward the end of those 365 days, he partnered with Bud Light as the face of a tin-eared ad campaign that the brand is still scrambling to make beer drinkers forget ever happened. Well, whatever. The 365 days were up last month — and to celebrate, Mulvaney hosted a variety show in New York City at Rockefeller Center’s Rainbow Room (natch). It didn’t draw much attention at the time, because the stream was limited access and the Bud Light ad campaign disaster — and its much-publicized gift to Mulvaney of commemorative beer cans with his face on them — had yet to go bad-viral. (In fact, most non-TikTokkers were introduced to Mulvaney on the same day of the variety show, when he participated in a thoroughly weird interview on Drew Barrymore’s TV talk show which involved the host getting on her knees in front of the transgender influencer.) However, on Tuesday, the Christian publication Relevant magazine scrutinized a portion of Mulvaney’s speech during the variety show, in which he shared some, um, interesting thoughts about God. “I’m going to say something that might make people feel a little bit uncomfortable: I’m trying really hard to maintain a relationship with God,” Mulvaney said during the show, apparently choking with emotion. “I don’t think He made a mistake with me, and that maybe one day, I will actually be grateful for being trans, that this isn’t some curse, but it’s just a different path to the same destination.” The slightly apropos digression came as Mulvaney was performing a thoroughly terrible version of Kate Bush’s “Running Up That Hill (A Deal with God)” — otherwise known to people who haven’t followed Kate Bush’s career as “that song that became really popular because it was on ‘Stranger Things’.” It felt a bit like Bush was spinning in her grave as I was listening to it, and the art-pop singer-songwriter is still very much alive. Since I had to hear it, I’ll allow you to share my pain and then listen to Mulvaney try to explain why He decided he was really a “she” despite the fact He created him as a he. And here it is on TikTok: @free4life05 #DylanMulvaney #RunningUpThatHill #365DaysLiveStream #TransRightsAreHumanRights ♬ original sound – Tasha Marie The general reaction on social media after this tidbit of blasphemy broke was best summed up by this individual, who noted the obvious: “God does not make mistakes.” Related: Montana Bars Report Bad News for Bud Light as Backlash to Going Woke Continues Now, the God of the Bible doesn’t necessarily make life easy for humans. Job, Paul, David, Moses, Peter — all went through trials and travails. However, it’s interesting that nowhere in the Bible is a man made as a woman or a woman made as a man. In fact, right at the top — Genesis 1 and 2 — God specifically makes man and woman as separate entities. (“… male and female He created them.”) Or we can go with Deuteronomy 22:5: “A woman shall not wear a man’s garment, nor shall a man put on a woman’s cloak, for whoever does these things is an abomination to the Lord your God.” Furthermore, Jeremiah 1:5 should probably be the final word on this: “Before I formed you in the womb I knew you, and before you were born I consecrated you.” There is no verse in the Good Book in which the Lord or any of his intermediaries say: “Behold, a woman will be born as a man, and he will gain over 10 million followers as he tries to become a woman, ruining the reputation of a maker of strong drink in the process.” Granted, TikTok wasn’t A Thing™ in ancient Judea, and none of the prophets talked of how “an insipid platform will come from the Far East and mesmerize the unaware, who will stare for hours at it in little devices they hold in their hands.” However, just because times change doesn’t mean God does. Mulvaney is implying that he’s setting God’s record straight — and conveniently gaining fame and fortune in the process. However, as other Twitterers noted, Mulvaney is making “a mockery of his own body and conscience” and God didn’t make a mistake with him, he’s making the mistake with God. But then, this is the kind of “God” that goes over well if you’re the type that attends a Dylan Mulvaney revue in New York City to hear him belt out Kate Bush songs. It’s not the real God that made Mulvaney a man; it’s not the God Christians actually know. Anheuser-Busch is backpedaling hard on its decision to partner with Mulvaney for a social media ad campaign for its Bud Light brand, issuing a non-apology apology and quickly churning out an ultra-patriotic ad in which a Clydesdale rides by a multitude of American landmarks: Now, Mulvaney isn’t just making a mockery of Middle America’s values or of Bud Light, he’s making a mockery of God. I suspect the transgender influencer has, like so many on the left, invented his own “God” — one that thinks suspiciously like Dylan Mulvaney does, not like the God of the scriptures. As Paul wrote in the First Epistle to the Corinthians, “Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body.” In other words, do not defile what God has made — and then claim He was the author of the defilement. Mulvaney is laughing all the way to the bank by disregarding this. I suspect Bud Light’s marketing team is having second thoughts, however. link
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Post by Midnight on Apr 21, 2023 5:09:23 GMT -5
Montana Bars Report Bad News for Bud Light as Backlash to Going Woke Continues
By Johnathan Jones April 20, 2023 at 3:20pm Patrons at bars in Montana’s biggest city are joining other Americans in turning down Bud Light over its partnership with transgender social media influencer Dylan Mulvaney. Big Sky Country is apparently not the market for the left’s “woke” gender agenda or Anheuser-Busch’s decision to embrace the face of it. KTVQ in Billings spoke to numerous people in the service industry to gauge the support for Bud Light among regulars. Surprise! The CBS affiliate found that some people in the area no longer want anything to do with the once-great, former-American brand. One thing was clear: Sales are down. Since Bud Light printed a picture of Mulvaney’s face on a can of its beer, one bar in Billings said sales of the brand are down almost 40 percent. Aaron Swain, who owns a bar called the Red Door, said, “The first 18 days of April versus the first 18 days of March, we’re down 38 percent on Bud Light.” Swain said his Montana establishment is staying on the sidelines. “We don’t want to offend anybody or offend one side or the other,” he said. “We want to make everybody happy and stay neutral. Everybody’s entitled to their opinion, but yeah, we’re not going to dive into it.” But Swain did comment on the controversy as a whole and made a prediction. “I think Bud Light is the first major distributor to jump off that bridge, and seeing the results, I don’t think many will be following,” Swain told the outlet. KTVQ also spoke to a bartender named Ashley Winshell who works at a joint called Lucky Louie’s. Winshell said she’s heard a lot of customers discuss Bud Light’s marketing decision, and some of them are less than pleased, to put it mildly. “I’ve heard comments of, ‘I’ll never drink that beer again. I never really liked it anyway. I never drank it,’” she said. “You know those types of comments.” She added she has also heard a “lot of derogatory things and bar talk and things that are not so nice” about the brand. Montana might seem like an obvious place not to hawk “woke” beer represented by men in dresses. But Bud Light sales are down substantially nationwide amid an ongoing boycott, one beer industry outlet reported. BREWBOUND reported Bud Light off-premise sales were down 7 percent in the first week after the company partnered with Mulvaney. Meanwhile, sales of Coors Light jumped 11 percent while Miller Lite sales jumped 17 percent during the same period. Coast-to-coast, people who are fed up with corporate activism are sending a message to “woke” Anheuser-Busch in the simplest way possible — which is by speaking with their wallets. link
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Post by maybetoday on Apr 21, 2023 18:12:50 GMT -5
Florida Restaurant Chain Yanks Bud Light from Menu over ‘Support of Something That Is in Direct Opposition to Our Biblical Faith’
David Hawkins April 21, 2023 - 2:06 pm A restaurant chain in Florida has joined the widespread boycott against Bud Light and announced it is removing the beer from its menu. Joe Penovich, the owner of Grills Seafood Deck & Tiki Bar locations at Port Canaveral, Melbourne, and Orlando, said he decided to remove Bud Light from his restaurants after more than a week of prayer. Like many others across the country, Penovich is boycotting Bud Light over the beermaker’s recent ad campaign featuring transgender Dylan Mulvaney. “I have to do what I believe God is telling me to do,” Penovich said. “It is true we made the decision to remove Bud Light because of their support of something that is in direct opposition to our Biblical faith. “There is no judgment in our heart concerning those who believe in these rapidly changing social values. “But there is a lie being levied that we and other Christians hate Dylan Mulvaney and the gay community. “Nothing could be further from the truth in our hearts and minds,” he said. “Our decision was made with many tears for this circumstance and what we see as corporate greed and a deeper spiritual reality coming upon this world. “Our current plan is to eliminate Bud and Bud Light from our locations and replace it with a locally brewed, much higher quality Pilsner. “Reference to all other Anheuser-Bush brands will be eliminated. “This includes but is not limited to all promotional items such as umbrellas, neon lights, coasters, and apparel. “Grills Restaurants and Sunrise Marina will not co-sponsor or seek endorsement from Anheuser-Busch for any local events, such as fishing and golf tournaments that we have jointly promoted for nearly three decades. “We are going to pray deeply about whether we should vaporize all your brands and corporate corruption from all our restaurants and shift to all locally brewed beer. Decision pending. “To the gay and trans community. “We do love you and all of us have close friends or family who are gay and some who are considering this option. “There is no judgment in my heart towards you. “Life has dealt us all a different hand I have no explanation for the pain some have endured. “I care about you, and I know it’s been a tough ride for many.” Social media users were split on the move. While many supported the move, it also caused a backlash among some leftists. One said: “I’m shocked and saddened that our world is now one where a business owner can openly spew this kind of hatred and then pretend to be the victim.” Another said, “Instead of being a loving and accepting person as Christ would want you to be, you are cherry-picking parts of the Bible, and throwing a fit over an ad campaign.’ One Twitter user vowed to boycott the restaurants, saying: “I do not tolerate bigots, racists or trans/homophobes in my everyday life and I refuse to eat at ANY establishment that does.” link
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Post by Berean on Apr 22, 2023 0:01:08 GMT -5
Sorry, I'm not buying this BS. “'No one at a senior level was aware this was happening,' a source told the media outlet. “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal." Seriously? No one at a senior level knew that the public face of the brand was about to drastically change? If you're dumb enough to believe some "low-level marketing staffer' was behind this debacle, you're dumb enough to believe an a low-level airman was responsible for revealing top secret information. And why is that VP on a "leave of absence?" She should have been FIRED! Bud Light Dumps VP Behind Dylan Mulvaney Marketing Campaign, Replaces Her With Global Marketing VP
David Hawkins April 21, 2023 - 8:51 pm Anheuser-Busch InBev has changed marketing leadership for Bud Light after the controversy over the campaign with transgender influencer Dylan Mulvaney. The campaign led to a massive boycott of Bud Light across the country. A company spokesperson also said the conglomerate streamlined its ranks to reduce layers “so that our most senior marketers are more closely connected to every aspect of our brand’s activities. These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.” “We communicated some next steps with our internal teams and wholesaler partners, we made it clear that the safety and welfare of our employees and our partners is our top priority.” According to Adage: “Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser. “Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen.” The Daily Wire reported earlier that “no one at the senior level” at Anheuser Busch was involved in the disastrous marketing campaign with transgender influencer Dylan Mulvaney and Bud Light. “No one at a senior level was aware this was happening,” a source told the media outlet. “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.” Heinerscheid did say earlier: “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.” “To evolve and elevate this incredibly iconic brand we need inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men. “Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.” “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,” she said. Kid Rock started off the boycott with a viral post that has been viewed over 50 million times. He said: “Grandpa is feeling a little frisky today. Let me say something to you all as clear and concise as possible,” before turning his back to the camera and firing off a few rounds at some Bud Light beer cases. link
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Post by Midnight on Apr 25, 2023 2:55:07 GMT -5
Second Bud Light Exec Put on Leave in Aftermath of Company Going Woke: Report
By Joe Saunders April 24, 2023 at 9:55am It must be getting bad at Bud Light these days. The embattled beer company has been the target of a boycott since the beginning of the month, when it went public with a decision that pandering to the “transgender” crowd is more important than loyalty to its customer base. And executives in the rest of corporate American should be watching closely — if they like their careers. The Wall Street Journal reported Sunday that Bud Light’s parent company, Belgium-based AB InBev, has placed Daniel Blake, the company’s group vice president for marketing, on a leave of absence. Blake was next in the chain of command above Alissa Heinerscheid, the vice president for marketing for Bud Light, and the woman who became the public face of the company’s disastrous decision to partner with transgender activist Dylan Mulvaney to sell a beer that is historically associated with normal, blue-collar working Americans Heinerscheid’s “leave of absence” was reported last week. “Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokeswoman wrote in an email, according to the Journal. “Daniel has also decided to take a leave of absence.” It might be cynical to think that the two “decided” to take their leaves of absence in the same way that the ex-leaders of the old Soviet Union “decided” to have themselves airbrushed out of photos with Joe Stalin. But as a matter of fact, the Journal reported, “The decision to take a leave wasn’t voluntary, according to people familiar with the matter.” So, maybe back in Belgium, the bosses of InBev SA — the international corporation that owns Anheuser-Busch — aren’t happy with their American cousins these days. It wouldn’t be hard to figure out why. Until this month, there’s probably not an American alive — beer drinker or no beer drinker — who would have predicted that a brand as iconic as Bud Light would be getting trashed by its customer fan base. But there’s no question it was asking for it — no matter what spin Donald Trump Jr., Whoopi Goldberg or Pete Buttigieg’s “husband” might put on it. When it decided to celebrate the deranged Mulvaney’s “365 Days of Girlhood,” it was bad enough. When it created a ceremonial can emblazoned with his face in a caricature of womanhood, it was worse. But when video emerged of Heinerscheid explaining in a March 30 interview that she was deliberately trying to “evolve” and “elevate” Bud Light, the public’s full fury was inflamed. Bud Light’s “fratty, out-of-touch” image was going to go, Heinerscheid proclaimed — insulting literally generations of Americans who’d been patronizing her product. Backlash has been building since. A Bud Light boycott — in fact, a boycott of all Anheuser-Busch products — has cost Anheuser-Buch billions in market value. Celebrities have gone public bashing Bud Light — sometimes with bullets. As PR disasters go, it’s somewhere up there with New Coke — except Coca-Cola simply misjudged its customer base during that debacle four decades ago — it didn’t deliberately set out to insult and ultimately abandon it. Bud Light has that distinction on its own. And now, a second executive who was at least nominally in charge of this obscenity is taking a “leave of absence.” But it’s it’s not really an individual problem — however alienating talk of “elevate” and “evolve” might be. What’s clear is that Anheuser-Busch, and the rest of corporate America, don’t really understand what’s happening here. Anheuser-Bush’s laughably lame attempts to make up to its previous base — a mealy-mouthed, lawyered-up letter from its CEO that contained no apology and evinced even less sincerity and an ad campaign that overtly pandered to patriotism while fooling no one — have done little to repair its image because they were patently fake. Changing the warm bodies who sit in a couple of executive chairs, or replacing a sign or two on corner office doors, isn’t going to solve Bud Light’s problem — or the problems of the woke corporate culture as a whole. Simply put, Americans are tired of having the progressive left’s woke agenda shoved down their throats — whether it’s from the Biden administration and its various open-border-transgender-climate-change lunacies or soulless corporations bent on proving how diverse, equitable and inclusive they are. Bud Light was the one that hit the nerve this time, but it won’t be the last. As bad as things are getting in the Bud Light offices these days, they’re not likely to be getting better anytime soon. And the rest of the woke corporate world should be watching very closely. link
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Post by songbird on Apr 25, 2023 21:26:53 GMT -5
Bud Light Takes 'Staggering' Nosedive in New Sales Numbers, Astounding Industry Insiders
By Samantha Chang April 25, 2023 at 8:18am Anheuser-Busch’s gimmicky promotional campaign championing transgender activist Dylan Mulvaney has been a resounding success — for its competitors, whose sales have skyrocketed while Bud Light’s have tanked amid a nationwide conservative boycott. Bud Light sales plunged 17 percent in the week ended Saturday, according to NielsenIQ sales data analyzed by Bump Williams Consulting, The Wall Street Journal reported Monday. By comparison, sales for rival brands Coors Light and Miller Lite each soared 17.6 percent during the same time period, according to the report. “These numbers are staggering,” beer-centric newsletter Insights Express said Sunday, according to the New York Post. “Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB distributors.” “Coors Light and Miller Lite were once again big beneficiaries,” the newsletter said. Anheuser-Busch’s competitors also have started eating into the beer giant’s market share in the wake of the Mulvaney controversy. Bud Light’s market share tanked 6.7 percent last week, while Coors Light and Miller Lite each rose 18 percent, according to Insights Express. This intense backlash is sending the message to corporate America that consumers don’t want their beers with a side of left-wing propaganda. While the establishment media have tried to downplay the debacle as a passing right-wing temper tantrum, a recent poll found a majority of Americans support the boycott. It’s not surprising Anheuser-Busch is facing volcanic criticism for alienating its core customers and superfluously injecting woke propaganda into its product marketing campaigns. “The problem is not just that Mulvaney is only famous for being a man pretending to be a woman, but that Mulvaney is a man acting like a stupid, ridiculous caricature of a woman,” commentary writer Zachary Faria wrote in the Washington Examiner. “The most notable part of this, though, is how Bud Light reached its incredibly dumb decision to use Mulvaney in an ad campaign through a genuinely dumb assumption that all the brand needed was to get more woke.” Business journalist Charles Gasparino said Bud Light’s sales plunge is proof that brands need to know their audience. “According to the latest sales figures, beer drinkers (like many Americans) are a pretty conservative bunch and they’re running away from Bud faster than Joe Biden from reporters,” Gasparino wrote in a New York Post opinion piece. “There’s a good case to be made that the American public have had enough of the proselytizing … The lesson here is: Know your audience. When you preach to them rather than reach out to them, they don’t always forgive — or forget.” link
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Post by ExquisiteGerbil on Apr 29, 2023 2:47:46 GMT -5
Bud Light Reportedly Preparing Huge Marketing ‘Blitz’ as Sales Crumble Due to Mulvaney Fiasco
By Mike LaChance Apr. 28, 2023 9:15 pm Bud Light is apparently getting ready to burn a pile of money on a marketing blitz to try to reverse the huge loss in sales since the beginning of the Dylan Mulvaney controversy. It looks like the folks at Bud Light don’t understand what they are facing. Their problem is not a lack of advertising. It’s that they insulted their customer base and many of those people are not coming back, no matter how much Bud Light spends on ads. The Washington Examiner reports: Bud Light is supposedly readying itself to spend big on a massive marketing blitz as its sales continue to take a beating following the brand’s controversial partnership with transgender influencer Dylan Mulvaney. Executives at Anheuser-Busch promised domestic distributors Monday they intend to “spend heavily on the brand after spending fell off a cliff last year,” Beer Marketer’s Insights Editor Benj Steinman said, according to a report from the New York Post. The executives made their promise at a closed-door meeting in Washington, D.C., and said the marketing push would begin this week. Anheuser-Busch “did promise to spend lotsa dough on Bud Light [marketing] this spring and summer, starting with big push this week for the NFL draft,” Steinman wrote to clients, according to the report. Data published by NielsenIQ and Bump Williams Consulting report that total Bud Light sales for the week ending on April 15 were down 21% in volume, following an 11% decrease that took place a week prior. The financial battering of the iconic beer brand comes as conservatives all throughout the United States continue to boycott Anheuser-Busch products. Conservatives are holding their ground on this. No amount of additional marketing is going to solve Bud Light’s problem. link
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Post by bloodbought on Apr 29, 2023 22:45:35 GMT -5
Group Warns Anheuser-Busch Is Going on the Offensive and Targeting Republicans
By Bryan Chai April 29, 2023 at 1:20pm Anheuser-Busch appears to be preparing for a public relations war — and it could be looking to buttress its army with influential Republicans. According to Fox Business and the New York Post, the beleaguered Belgian-owned beer manufacturer is trying to fix its Dylan Mulvaney problem by throwing lots of advertising dollars and a robust PR campaign at it. For the unaware, Bud Light and parent company Anheuser-Busch faced an intense backlash when the brand launched a promotion with Mulvaney, whose main claim to fame is being transgender. Running afoul of the core beliefs of its target demographic appears to have been an awful business decision for the company — ultimately leading to executives being put on leave and massive losses in sales and market value. Now, Anheuser-Busch is reportedly preparing to launch a furious counteroffensive to rehabilitate its image, with Republicans playing a key role in that effort. According to Fox, Anheuser-Busch has assembled a lobbying team made up of former Republican staffers whose job is to “woo lawmakers” and help stamp out Bud Light backlash in Washington, D.C. Documents show that Anheuser-Busch secured the lobbying firm Origin Advocacy, which was founded by “veteran GOP aide” Sean McClean. McClean has connections to Sens. Ted Cruz and Marsha Blackburn. Emily Lynch, the other lobbyist handling the case, has worked for members of Congress and on the Senate Homeland Security and Governmental Affairs Committee. But lobbying and hobnobbing aren’t nearly enough for the conservative group American Accountability Foundation, which slammed Bud Light’s attempts to engender goodwill on Capitol Hill. In a letter obtained by Fox, AAF president Tom Jones blasted McLean and Lynch for “making the rounds on the Hill trying to red-wash Bud Light’s disastrous decision to partner with a man pretending to be a woman and tell you the company really does respect conservative values.” In a follow-up statement to Fox, AAF said, “If Bud Light wants to regain the trust of conservative customers, they should apologize for insulting their values by embracing the woke left’s radical gender agenda instead of wasting their money on lobbyists. Bud Light sided with the Left against the average American and no amount of D.C. lobbyists in fancy suits will make them forget that.” But it sounds like no apology from Bud Light is forthcoming. According to the Post, Bud Light has promised U.S. beer distributors that it will “spend heavily” on a marketing campaign that will try to wash the taste of Mulvaney-gate out of consumers’ mouths. The brand also reportedly promised that there won’t be any more mistakes like this. One distributor told the Post that Bud Light said “there will be an improved screening process before any marketing hits the public” and that any executives joining the company will “have to go through a more rigorous screening process.” Bud Light has also apparently supplied its distributors with letters to clear up any “confusion” about the commemorative Dylan Mulvaney can. “This was one single can given to one social media influencer,” Anheuser-Busch said in the letter. The company made sure to note that the Mulvaney can “was not made for production or sale to the general public,” nor was it a “formal campaign or advertisement.” link
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Post by Midnight on Apr 30, 2023 4:10:51 GMT -5
It's Not Stopping!
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Post by maybetoday on Apr 30, 2023 23:50:16 GMT -5
“Happy Gender Fluid Endings!” – Bud Light Turns Off YouTube Comments After Releasing Tacky, Pandering Commercial with Country Music Song (VIDEO)
By Cullen Linebarger Apr. 30, 2023 3:00 pm Bud Light’s desperate pandering ploys continue to fail in epic fashion. Instead of apologizing for insulting their customers, the woke executives instead hope throwing money at the problem will cause former patrons to eventually forget and come back. Bud Light’s latest commercial, which first aired during Thursday’s NFL Draft, features friends standing around in pouring rain drinking Bud Lights. Zac Brown’s country music song “Chicken Fried” can be heard playing in the background. Bud Light’s message? Sorry for featuring that trans influencer Dylan Mulvaney on our beer cans, rednecks. Here’s a video we know y’all can relate to. WATCH: The video has been viewed over 8 million times but almost all those views are hate watches. As Outkick.com notes, Bud Light had to turn off the comments after Americans united to roast the clueless executives. The response on Twitter was incredibly brutal as well. A groveling apology and a pledge to break ties with radical trans lobby is the only possible way forward for Bud Light. But even that may not be enough. link
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Post by schwartzie on May 1, 2023 18:01:15 GMT -5
Price of 36-Pack of Bud Light at Costco Goes Viral - They Are Pretty Much Giving It Away at This Point
By Johnathan Jones May 1, 2023 at 9:19am One Costco location was seen over the weekend with slashed prices for Bud Light beer as Anheuser-Busch InBev continues to navigate the fallout of its decision to partner up with transgender social media influencer Dylan Mulvaney. The partnership has cost the company many lifelong customers and a whole lot of revenue. The brand’s reputation has been harmed so much that it might never fully rebound. Bud Light is a punchline on social media, and cases of it are sitting on store shelves. On Sunday, conservative commentator Ryan Fournier shared an image of cases of the brand being sold at a substantial discount at Costco. Fournier’s photo showed 36-packs of Bud Light on sale for only $14.97. “This is insane,” he commented. That means in at least one store, a can of Bud Light is worth about 41 cents. Many who commented on the post made it clear they wouldn’t buy the beer at any price. But let’s take a moment to truly look at what a deal that is. Customers naturally save more when they buy anything in bulk, and beer is no exception. Still, 41 cents per can is staggering. USA Today chronicled the average price of a six-pack of beer dating back decades. Twenty years ago, in 2003, the average six-pack in the U.S. sold for $6.79 — about $1.13 per unit. That is without taking inflation into account. Related: Bud Light's Latest Ad Blows Up in Its Face as Americans React and Company Turns Off Comments When adjusted for inflation, a six-pack of beer 20 years ago would cost a consumer today an average of $8.84. That is roughly $1.47 per beer. While Fournier’s Facebook post showed Bud Light being sold in bulk, the fact the brand is priced at $0.41 a can anywhere is indicative of how much damage Anheuser-Busch has done to itself. Americans have been left reeling by inflation for the last two years as prices have skyrocketed for the most basic of necessities — including food and housing. Some families have been grappling with grocery bills that are making it difficult for them to even get by. The misery has predictably and tragically led many, many people to turn to drugs and/or alcohol. As a former Anheuser-Busch employee, I used to hear a phrase from management that was said in jest but was all too accurate when applied to the general population: “When times are good, sales are good. When times are bad, sales are good.” That statement might no longer ring true, at least not for Anheuser-Busch — and at least not right now. If you’re struggling to sell beer for pennies on the dollar to people who are looking for both a bargain and an escape, you’ve committed an egregious error. Bud Light’s decision to print Mulvaney’s face on a can of beer might ultimately prove to be the worst business decision in the beer industry’s history. link
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Post by PurplePuppy on May 2, 2023 0:50:15 GMT -5
Boycott Not Stopping: Bud Light's Situation Getting Worse as Time Goes On, Miller and Coors Triumph
By Jack Davis May 1, 2023 at 6:13pm Bud Light beer sales are plummeting weeks after the boycott against the beer began. It was April 1 when Bud Light’s partnership with transgender influencer Dylan Mulvaney was revealed. Since then, it has been downhill all the way. “The shocking deterioration of Bud Light Blue’s market share continued apace through the third week of April — and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time,” Beer Business Daily reported on its subscribers-only website, according to Barron’s. So how bad is it? Sales were down 26.1 percent from 2022 for the week that ended April 29. Sales had been down 21.2 percent the week before. The week before that, the sales decline over 2022 was 11 percent, according to the St. Louis Post-Dispatch. The Beer Business Daily report said that the results of three weeks were enough to pull sales for all of 2023 down 8 percent. The report noted that beer drinkers are not giving up beer, just Bud Light. Coors Light sales were up 13.3 percent over 2022 in the third week of April. Miller Lite sales rose 13.6 percent, the report said. Bump Williams, founder, president and CEO of Bump Williams Consulting, said Bud Light had $4.8 billion in sales in 2022, well ahead of second place Modelo Especial at $3.75 billion, according to the Post-Dispatch. But with the decline growing and summer approaching, without a dramatic change, “Bud Light is in serious trouble this year. And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said. Williams said Anheuser-Busch marketing vice president Alissa Gordon Heinerscheid, who is currently on leave, made two mistakes. One was moving away from her core customer and the second was her tone. “Her big miss was I don’t think she understood who the core Bud Light shopper was. When she came out with her comments, they were deemed as being derogatory, insulting and juvenile. And the Bud Light drinkers said ‘Enough of that,’” Williams said. Williams was not upbeat on the company’s ability to recover. Related: Bar That Stood with Bud Light Pays a Big Price, Resorts to Begging for Help “Right now their compass is completely broken. There’s no game plan,” he said. In some places, the declines have been larger than the country as a whole. In the New York City area, Bud Light sales at the grocery chain Stew Leonard’s are down 50 percent, according to the New York Post. Meanwhile, Coors Light sales have jumped the same percentage, said Andrew Hollis, Stew Leonard’s director of grocery. “Since the publicity over the transgender issue, we’ve seen Coors Light outselling Bud Light for the first time,” he said. link
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Post by ExquisiteGerbil on May 3, 2023 1:51:52 GMT -5
Video Captures What Is Happening in Beer Section of Sam's Club, And It's Not Good for Anheuser-Busch
By Peter Partoll May 2, 2023 at 6:39pm Bud Light executives probably hoped that despite an initial backlash to their woke advertising campaign, the controversy would die away quickly and things could get back to normal. Unfortunately for them, this has not been the case. Instead, the boycott of Bud Light, which started in response to an advertising campaign that featured transgender influencer and activist Dylan Mulvaney, has only grown, to the point where almost no one wants to touch Bud Light. But don’t take our word for it, look at this video from a Sam’s Club in Port Huron, Michigan, that shows how woke marketing has affected Bud Light and Anheuser-Busch. The video shows the beer aisle at Sam’s Club, with pallets packed to the brim with beers from Anheuser-Busch, while beers from competitor Coors Light have almost sold out. The video makes one thing very clear: no one is interested in buying from Anheuser-Busch, and the controversy does not appear to be going away any time soon. This is just the latest bad news for a company that has already seen massive losses due to its Mulvaney promotion. It has gotten to the point where the company is practically giving beer away in a desperate attempt to make some money. For instance, photos emerged showing a 36-pack of Bud Light selling for just $14.97. This is only compounded by the fact that some bars are now refusing to carry Bud Light, and people are also refusing to order Anheuser-Busch products when at bars. Meanwhile, the conservative Ultra Right beer company, which launched in response to the Mulvaney controversy, has already made huge sales in its first few weeks in operation. What makes this all the more remarkable is that usually, when companies go woke, the right tends to call for a short, limp-wristed boycott that lasts for about five minutes and accomplishes very little. But this time, it appears to be different. This time, conservatives are really bringing pressure to bear on a woke company, and it is having real consequences, while non-woke brands are thriving. This should be a lesson for conservatives, we do have the numbers and perhaps we do wield more power than we think, we just need to be willing to use it and stick to it. “Get woke, go broke” used to be a tied cliché, but it seems to be becoming a reality. link
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Post by Midnight on May 3, 2023 3:59:44 GMT -5
"We've Never Seen Such A Dramatic Shift": Bud Light Hopes New Ad Blitz Can Overcome Corporate Suicide
BY TYLER DURDEN TUESDAY, MAY 02, 2023 - 03:00 PM Bud Light parent company Anheuser-Busch is desperately scrambling to rehabilitate their image following corporate suicide over a transgender ad campaign featuring TikTok influencer Dylan Mulvaney. In order to make amends with distributors after off-site sales fell 26.1% in the week ending April 22 vs. one year ago, the company has pledged to boost marketing spending on Bud Light and accelerate production of a new slate of ads, according to the Wall Street Journal, which adds that Anheuser-Busch will give a 'case of Bud Light to every employee' of a wholesaler. Meanwhile, sales of rival brands Coors Light and Miller Light each grew 21% during the same period ending April 22. The efforts are continuing a month after Dylan Mulvaney, a transgender social-media star, spoke in an Instagram video about a personalized can of Bud Light that the brewer had sent her as a gift. The April 1 post sparked a boycott that caused sales to plummet for both Anheuser-Busch and its independently owned distributors. The distributors’ employees, many of whom drive trucks bearing the Bud Light logo, were confronted by angry people on streets, in stores and in bars. -WSJ The deterioration of Bud Light's market share "continued apace through the third week of April — and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time," according to Beer Business Daily. The fallout has spread to other Anheuser-Busch brands as well, including Budweiser, Busch Light, and Michelob Ultra, according to Bump Williams. "It sent shock waves through distributors," according to Jeff Wheeler, vice president of marketing for Del Papa Distributing near Houston, Texas, adding that his staff has fielded "tons of phone calls from people being very hateful." Two Bud Light marketing executives have been placed on administrative leave in the wake of the controversy. Marketing Vice President Alissa Heinerscheid took a leave of absence after the Daily Caller reported on photos of her at a college party following comments she made slamming Bud Light’s customer for being “fratty.” Budweiser reportedly announced Sunday that Daniel Blake, group vice president for marketing at Anheuser-Busch, was also taking a leave of absence. -Daily Caller After three weeks of social media silence, Mulvaney posted a TikTok video mansplaining that he wishes he could be reincarnated as someone "non-confrontational and uncontroversial." "I don’t know if reincarnation is a thing, but in my next life I would love to be someone non-confrontational and uncontroversial — God that sounds nice!" he said, adding "The good news is that the people pleaser in me has nearly died, because there’s clearly no way of winning over everyone." Mulvaney has also inked advertising deals with Instacart, Nativ, Ulta Beauty, Nike, and others. Anheuser-Busch will report quarterly earnings on Thursday. We're sure they'll receive some interesting analyst questions... and of course a big question on everyone's mind; will they cut outlook? link
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Post by schwartzie on May 4, 2023 21:45:22 GMT -5
“Bud Light Ghost Town!” -Boston Red Sox Fans Completely Snub Disgraced Beer Brand as They Purchase Concessions at Fenway Park – Not a Single Soul Goes to Bud Light Stand (VIDEO)
By Cullen Linebarger May. 4, 2023 9:32 pm Credit: Outkick.com How bad is your beer brand when not even baseball fans in one of America’s most liberal cities will buy it? As reported by Outkick.com, a video aptly titled “Fenway Park Bud light stand Ghost Town!” was recorded by TikTok user Luis Tejada on Tuesday. The footage shows scores of Boston Red Sox fans lining up to purchase beer and food at concession stands at Fenway Park. There is one exception, however: the Bud Light stand. It is completely devoid of customers and the coolers are completely stocked to the brim. Tejada remarks in the video how “funny and bizarre” the sight is. Nobody wants to touch the poisonous brand, not even in navy blue Boston WATCH: Sales of Bud Light have cratered all across America thanks to the incredibly successful boycott by patriotic Americans. One report has the number at a staggering 26%, though even that is almost certainly an understatement. The Gateway Pundit reported the crisis has become so severe that Costco is practically giving Bud Light away. Instead of apologizing for insulting their customers, arrogant executives such Anheuser-Busch CEO Michel Doukeris think throwing money at the problem will cause former patrons to eventually forget and come back. They are even blaming conservatives for the problem, falsely accusing them of spreading fake news. Now it is likely too late for any apologies. When even Boston, Massachusetts is snubbing you, there is likely no coming back. link
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