Chrysler to build Jeeps in China

[schwartzie]

January 14, 2013 at 9:50 am
Chrysler to build Jeeps in China

By David Shepardson
Detroit News Washington Bureau

Media members watch the BMW presentation. BMW showing the BMW Z4, BMW M6 Gran Coupe, and BMW Concept 4 Series Coupe at the North American International Auto Show. (Daniel Mears / The Detroit News)
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Chrysler CEO Sergio Marchionne said the automaker plans to build some Jeeps in China for the local market — and later, in Russia.

"As part of our global expansion of the Jeep brand, there are some cars — that because of the price position in the market — can never be made in the U.S. and exported," Marchionne told reporters on the sidelines of the North American International Auto Show. "We're going to be announcing the first step in the globalization of Jeep (in China). There's another one that's going to come in Russia. These things are part of a natural process of expansion."

Marchionne said he will keep "the pillar cars of the Jeep (brand) in the United States. Wrangler is one. The Grand Cherokee is another. These are things that need to be protected because they represent the best and the essence of Jeep. If you tell me I cannot make a Patriot somewhere else, I might as well go out of the market."

Marchionne came under harsh criticism from Republican presidential candidate Mitt Romney, who falsely suggested that Chrysler would shift production from Ohio to China of the Jeep brand. The Romney ad on the issue was branded the "lie of the year" by fact checker "Politifact."

Marchionne rejected Romney's assertion in a letter to employees last fall. "I set the record straight to our people," he said. "We live in a world where we tell each other the truth and I think the stuff that was coming out was improperly phrased — it certainly was not reflective of the position of Chrysler."

Separately, Marchionne said no initial public offering could occur before nine months.

"Even I execute flawlessly… At the earliest, it's the fourth quarter," Marchionne said, noting that Chrysler needs to convert to a Chapter C Corporation first. "We will see what the markets say about an IPO."

He said he understands the United Auto Workers health care trust fund wants to swap more stock for cash.

"They need to see their position monetized," Marchionne said. "We'll try to get them a way there. If they want to do it through an IPO, we'll do it through the IPO."

Marchionne said he believes U.S. vehicle sales will be strong in 2013, totaling at least 15 million.

From The Detroit News: www.detroitnews.com/article/20130114/AUTO04/301140373#ixzz2HzBzR9iW